Babybel and Hasbro Created a Cheesy Version of the Candy Land Board Game
Laura McQuarrie — September 14, 2023 — Marketing
References: babybelgoodnessland & designtaxi
Babybel and Hasbro teamed up to give Candy Land a cheesy, snack-themed makeover with Babybel Goodness Land. For decades, Candy Land has provided hours and hours of entertainment and now, this classic board game has been reworked with the friendly faces of brand mascots and a journey through Big Bel Jungle and Milk River to Cheesy Castle.
While many of the game's elements have been changed to better fit Babybel's brand, the rules of the game remain unchanged.
Board game lovers who want to get their hands on this game will need to enter to win the sweepstakes online since there are only 200 editions that will be given away to lucky winners.
While many of the game's elements have been changed to better fit Babybel's brand, the rules of the game remain unchanged.
Board game lovers who want to get their hands on this game will need to enter to win the sweepstakes online since there are only 200 editions that will be given away to lucky winners.
Trend Themes
1. Snack-themed Board Games - Babybel and Hasbro teamed up to create a cheesy, snack-themed version of the classic Candy Land board game, opening up opportunities for other food brands to collaborate and create unique board games based on their products.
2. Brand Mascot Crossover - The collaboration between Babybel and Hasbro that brings together brand mascots in the board game Babybel Goodness Land presents an opportunity for other companies to leverage their mascots in cross-brand collaborations to attract new customers and create unique experiences.
3. Limited Edition Collectibles - With only 200 editions of Babybel Goodness Land being given away to lucky winners, there is an opportunity for other companies to create limited edition collectible board games that generate excitement and exclusivity among consumers.
Industry Implications
1. Food and Beverage - The creation of Babybel Goodness Land demonstrates the potential for food and beverage brands, like Babybel, to expand their marketing strategies through unique collaborations and experiences that extend beyond traditional products.
2. Toy and Game Manufacturing - Hasbro's collaboration with Babybel to create Babybel Goodness Land showcases an opportunity for toy and game manufacturers to partner with food brands and create innovative and themed board games that resonate with consumers who seek fun and engaging experiences.
3. Marketing and Advertising - The creation and limited availability of Babybel Goodness Land highlights the power of experiential marketing and targeted giveaways, presenting an opportunity for marketing and advertising agencies to assist brands in designing captivating campaigns that drive engagement and customer loyalty.
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