This Party Alcohol Packaging Concept Has Royalty Lose Their Crown Caps
Laura McQuarrie — July 24, 2014 — Lifestyle
References: brandiziac.ru & packagingoftheworld
There's a lot of alcohol out there that has very sophisticated branding, but this party alcohol concept by Brandiziac is like the antithesis to all of those stuffy drinks. Quite often, consumers are pressured into making a choice between a drink with a "velvet taste" and one with "the scent of plum and smoke" but Party Baron is a set of drinks that's above all, made to be fun.
Each of the drinks has a vibrant personality, which comes off through fun illustrated figures like the Party Baron, Bloody Baron and the Spooky Baron, representing different drink flavors like apple, blackberry and cherry. To really make the idea hit home, when the caps of the bottles are removed, the kingly figures literally appear to have their crowns removed, doing away with seriousness and tradition.
Each of the drinks has a vibrant personality, which comes off through fun illustrated figures like the Party Baron, Bloody Baron and the Spooky Baron, representing different drink flavors like apple, blackberry and cherry. To really make the idea hit home, when the caps of the bottles are removed, the kingly figures literally appear to have their crowns removed, doing away with seriousness and tradition.
Trend Themes
1. Fun Alcohol Branding - Opportunity for alcohol companies to create fun and playful branding to stand out from traditional sophisticated branding.
2. Illustrated Packaging Design - Opportunity for companies to incorporate illustrated packaging design to appeal to younger and more playful demographic.
3. Interactive Packaging Experience - Opportunity for companies to create unique and interactive packaging experiences that enhance the consumer's enjoyment of the product.
Industry Implications
1. Alcohol - Opportunity for alcohol companies to create new and innovative branding and packaging designs to attract consumers.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to work with alcohol companies to create new and unique branding and packaging designs that stand out from the competition.
3. Retail - Opportunity for retail stores to showcase and sell unique and interactive alcohol packaging designs that appeal to younger and playful demographics.
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