Ahluwalia Showcases the SS22 Menswear Through Parts of Me Film
London-based designer Priya Ahluwalia launches her Spring/Summer 2022 collection of menswear and to showcase the offerings, she also unveils a film entitled Parts of Me to showcase the vision. The work is directed by Akinola Davies Jr. and shows the creativity that ensued behind the results of the seasonal collection that we see today.
It dives into popular styles that existed during past eras, spotlighting the 70s. This was a time of Black liberation movements, driving the American and United Kingdom most dominantly. The clothing designs feature slim tailoring, retro tracksuits, patchwork detailing, and unisex options. There are also some womenswear designs including the printed joggers that give off a feminine touch and invite unisex shapes.
Image Credit: Ahluwalia
It dives into popular styles that existed during past eras, spotlighting the 70s. This was a time of Black liberation movements, driving the American and United Kingdom most dominantly. The clothing designs feature slim tailoring, retro tracksuits, patchwork detailing, and unisex options. There are also some womenswear designs including the printed joggers that give off a feminine touch and invite unisex shapes.
Image Credit: Ahluwalia
Trend Themes
1. Retro Fashion - The popularity of 70s-inspired fashion continues to inspire designers and calls for innovation in sustainable materials and modernized retro styles.
2. Genderless Fashion - The integration of unisex options in retro and modern fashion designs provides a key opportunity for disruption in traditional gender distinctions in clothing.
3. Fashion Film Campaigns - The growing trend of fashion films offers a unique opportunity for brands to showcase their collections in creative and immersive ways.
Industry Implications
1. Fashion Design - Incorporating sustainable materials into retro fashion designs and experimenting with modern unisex shapes can create new market opportunities for fashion brands.
2. Film Production - As fashion films continue to rise in popularity, there is an opportunity for collaboration between fashion brands and filmmakers to create compelling content.
3. Fashion Retail - The increasing demand for sustainable and genderless fashion offers disruptors in the fashion retail industry an opportunity to innovate their business models and engage new audiences.
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