Bianca Saunders and Farah Join Forces for SS22
Bianca Saunders works in collaboration with texas-based brand Farah on a collection for the Spring/Summer 2022 season entitled 'Uptown Top Ranking.'
The seasonal range is full of expansive designs and speaking about the collaboration, Saunders states, “Collaborating with Farah has allowed me to continue to explore what I love — the nuances of masculinity together with the influences of my Caribbean heritage [...] going deep into the Farah archives and finding ways to push forward the signature cuts and silhouettes of the brand with my own transformative techniques, has been a real honor.” There is also a strong influence of the 70s and the prominent subcultures of the era to induce a retro flare for the season.
Image Credit: Biana Saunders, Farah
The seasonal range is full of expansive designs and speaking about the collaboration, Saunders states, “Collaborating with Farah has allowed me to continue to explore what I love — the nuances of masculinity together with the influences of my Caribbean heritage [...] going deep into the Farah archives and finding ways to push forward the signature cuts and silhouettes of the brand with my own transformative techniques, has been a real honor.” There is also a strong influence of the 70s and the prominent subcultures of the era to induce a retro flare for the season.
Image Credit: Biana Saunders, Farah
Trend Themes
1. Caribbean-inspired Fashion - The trend of incorporating Caribbean influences in fashion presents an opportunity for collaborations with Caribbean designers and expansion into diverse markets.
2. Gender-fluid Clothing - The trend of challenging traditional notions of masculinity and femininity through fashion encourages opportunities for collaborations between brands with different design aesthetics.
3. Retro Fashion - The trend of incorporating elements from past fashion eras presents an opportunity for reimagining iconic styles and creating new designs with a nostalgic touch.
Industry Implications
1. Fashion - The fashion industry could benefit from collaborating with designers from diverse backgrounds and exploring new design aesthetics to appeal to a wider range of consumers.
2. Retail - Retailers could capitalize on the trend of incorporating diverse cultural influences by creating themed pop-up shops and events to attract more customers.
3. Marketing - Marketing agencies have a chance to highlight a brand's commitment to diversity by collaborating with designers from backgrounds that have been historically underrepresented in the fashion industry.
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