Samsøe Samsøe Launches Chasing the Sun for the SS22 Season
Copenhagen-based fashion label Samsøe Samsøe introduces it's new Chasing the Sun collection full of menswear designs for the Spring/Summer 2022 season. The brand showcases itself following through a journey of time-lapse that takes them back to the era of the 70s and 80s for inspiration.
This results in a retro-themed design capsule that is decorated with modern prints, nostalgic patterning, and new jacquards. The nod to the 70s is referenced through the playful designs of the shirts, overshirts, wide-legged pants, knitted options, and much more. There are also sun-bleached tones that add to the same feeling followed by tailored suits and structured twill for the formal vibe that was prominent during the era of the 80s.
Image Credit: Samsøe Samsøe
This results in a retro-themed design capsule that is decorated with modern prints, nostalgic patterning, and new jacquards. The nod to the 70s is referenced through the playful designs of the shirts, overshirts, wide-legged pants, knitted options, and much more. There are also sun-bleached tones that add to the same feeling followed by tailored suits and structured twill for the formal vibe that was prominent during the era of the 80s.
Image Credit: Samsøe Samsøe
Trend Themes
1. Retro Fashion - The trend for retro-inspired designs in fashion continues.
2. Nostalgic Patterning - Designers are using nostalgic patterns and prints in modern designs.
3. 70s-inspired Designs - Designers are drawing inspiration from the playful designs of the 70s.
Industry Implications
1. Fashion - Fashion labels have an opportunity to incorporate retro and nostalgic elements into their designs.
2. Textile Manufacturing - Textile manufacturers can create fabrics with vintage-inspired patterns and prints.
3. Retail - Retailers can capitalize on the trend for retro and nostalgic fashion by offering vintage-inspired designs.
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