Terra's Ad for Parental Controls Will Steal Your Innocence
Laura McQuarrie — June 28, 2014 — Marketing
References: terra.net.lb & coloribus
These ads for Terra Parental Controls show a variety of images that look quite naughty, but they're really quite innocent objects that just happen to look very suggestive.
This includes absolutely everything like fruits, vegetables, landscapes, keyboard symbols and even letters from the alphabet that sort of look like parts of the male and female body in the right light. Although some of the objects might not conjure up dirty thoughts on their own, with all of these images placed side by side, it's pretty hard not to start seeing things that you shouldn't. As the Terra ads sum up nicely, if you've taken a good look at these ads, your innocence has already been stolen, but it doesn't mean that a child's should have to be.
This includes absolutely everything like fruits, vegetables, landscapes, keyboard symbols and even letters from the alphabet that sort of look like parts of the male and female body in the right light. Although some of the objects might not conjure up dirty thoughts on their own, with all of these images placed side by side, it's pretty hard not to start seeing things that you shouldn't. As the Terra ads sum up nicely, if you've taken a good look at these ads, your innocence has already been stolen, but it doesn't mean that a child's should have to be.
Trend Themes
1. Suggestive Image Search Ads - The trend of using suggestive images in advertising can be adapted to various industries to make their products more appealing to consumers.
2. Innocent Object Misinterpretation - The trend of misinterpreting innocent objects in ads could be utilized in consumer product industries to create ads that go viral and capture consumer attention.
3. Creative Advertising Techniques - Companies can use creative advertising techniques like suggestive image search ads to make their ads more memorable and stand out from their competitors.
Industry Implications
1. Parental Control Software - Parental control software companies can use suggestive image search ads to create awareness about their products and highlight the importance of protecting children from inappropriate content online.
2. Food and Beverage - The food and beverage industry can experiment with suggestive image search ads to promote their products in a unique way, creating memorable ads that stand out from their competitors.
3. Consumer Goods - Consumer goods companies can use innocent object misinterpretation in their ads to create buzz and increase brand recognition, potentially making their product a viral sensation.
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