'Pandora Me' Invites a New Generation to Discover the Iconic Jewelry Brand
Laura McQuarrie — September 25, 2019 — Pop Culture
References: investor.pandoragroup & prnewswire
This fall, 'Pandora Me' is launching as a collection of charms, earrings, brooches and bracelets for a new generation.
Actor and activist Millie Bobby Brown has been signed to represent Pandora Me, which aims to get a new generation excited about its high-quality craftsmanship, recycled sterling silver and responsibly sourced stones. The brand's young target demographic will also appreciate the way that the collection allows for plenty of self-expression and creativity, as the symbols can be interpreted in unique ways by every person.
As one of Pandora's creative directors, Francesco Terzo and A. Filippo Ficarelli, puts it: "The beauty of Pandora Me is that one person sees a symbol one way, and someone else sees it another way. It's a more playful way to express yourself and your story—jewelry doesn't have to be serious."
Actor and activist Millie Bobby Brown has been signed to represent Pandora Me, which aims to get a new generation excited about its high-quality craftsmanship, recycled sterling silver and responsibly sourced stones. The brand's young target demographic will also appreciate the way that the collection allows for plenty of self-expression and creativity, as the symbols can be interpreted in unique ways by every person.
As one of Pandora's creative directors, Francesco Terzo and A. Filippo Ficarelli, puts it: "The beauty of Pandora Me is that one person sees a symbol one way, and someone else sees it another way. It's a more playful way to express yourself and your story—jewelry doesn't have to be serious."
Trend Themes
1. Personalized Jewelry - The 'Pandora Me' collection allows for self-expression and unique interpretations of symbols, reflecting the trend towards personalized jewelry.
2. Sustainable Fashion - With its recycled sterling silver and responsibly sourced stones, 'Pandora Me' taps into the growing demand for sustainable fashion.
3. Youth-driven Marketing - By signing Millie Bobby Brown as its representative, 'Pandora Me' targets the younger demographic and capitalizes on the trend of youth-driven marketing.
Industry Implications
1. Jewelry - 'Pandora Me' disrupts the traditional jewelry industry by offering a more playful and personalized approach to self-expression.
2. Fashion - The 'Pandora Me' collection, with its sustainable materials, aligns with the disruptive trend of sustainability in the fashion industry.
3. Marketing - 'Pandora Me' showcases the potential for youth-driven marketing campaigns, creating opportunities for other industries to tap into the younger consumer market.
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