This Range of Brazilian Ice Pops Boast Dynamic, Vibrant Designs
Rebecca Byers — June 18, 2015 — Lifestyle
References: isabelarodrigues & packagingoftheworld
Created by sweets branding studio Isabela Rodrigues, this range of paleta packaging is successful in its attempt to communicate the essence of the brand with vibrant colors and playful graphics.
Inspired by "good vibes," the brand is self-described as laid back, with the name itself being a portmanteau of "good" and "vibes." The youthful brand is sure to appeal to millennials thanks to its playful packaging and eccentric animations to denote the different flavors. Included in the brand identity designed by Isabela Rodrigues is a range of stationery, business cards, ice cream trucks and in-store displays.
This example of paleta packaging falls in line with the movement of brands attempting to market themselves to the discerning younger generation of consumers.
Inspired by "good vibes," the brand is self-described as laid back, with the name itself being a portmanteau of "good" and "vibes." The youthful brand is sure to appeal to millennials thanks to its playful packaging and eccentric animations to denote the different flavors. Included in the brand identity designed by Isabela Rodrigues is a range of stationery, business cards, ice cream trucks and in-store displays.
This example of paleta packaging falls in line with the movement of brands attempting to market themselves to the discerning younger generation of consumers.
Trend Themes
1. Youthful-branded Packaging - Opportunity for brands to target millennials by using vibrant colors, playful graphics, and eccentric animations in their packaging designs.
2. Good Vibes Branding - Opportunity for brands to tap into the laid-back and positive vibes trend, appealing to younger consumers.
3. Creative Brand Identity - Opportunity for brands to create a comprehensive brand identity that extends beyond packaging, including stationery, business cards, and in-store displays.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to differentiate themselves and capture the attention of millennials through youthful and vibrant packaging designs.
2. Graphic Design and Printing - Opportunity for graphic design and printing companies to cater to the demand for creative and eye-catching packaging and branding materials.
3. Retail and Merchandising - Opportunity for retailers to leverage vibrant and playful branding elements to enhance in-store displays and attract younger consumers.
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