'Palesa' Symbolizes Strength, Motherhood and Consciousness
Tiana Reid — September 13, 2011 — Social Good
References: uniwines.co.za & fairtradelabel.org.za
Marketed by the uniWines Group, Palesa is a fair trade wine company that offers a wealth of South African varieties including Chenin Blanc, Sauvignon Blanc, Pinotage, Pinot Grigio, Rosé, Merlot and Shiraz. Both the Shiraz and the Chenin Blanc are available in pouch formats, perfect for quaint picnics or romantic days at the beach.
Where does the name "Palesa" come from? Commonly an African name for women, Palesa is Sesotho for flower and symbolizes strength, motherhood, consciousness and as uniWines state, "the ones who make a difference."
As usual, fair trade creates fair working conditions that allows disenfranchised workers in the Majority World to benefit from globalization and the world market in a way that doesn't exploit them as cheap labor. As such, Palesa works with farming communities in Daschbosch and Groot Eiland, which is in Rawsonville, Western Cape.
More than simply adhering to fair trade principles, Palesa supports local projects in farming communities including creating parks for children, providing soccer and netball equipment, as well as ensuring that children have the school materials they necessary to succeed in the long-run.
What is more, Palesa recently won a gold medal at the Michelangelo CCL Label International Wine Awards (MIWA) for the Fairtrade Palesa Sauvignon Blanc 2011, making in clear that fair trade is a win for all parties involved.
Contact Information:
uniWines Group Website
PO Box 174
Rawsonville
6845
Telephone: +27 (0) 23 349 1110/1017
Fax: +27 (0) 86 644 3065
Where does the name "Palesa" come from? Commonly an African name for women, Palesa is Sesotho for flower and symbolizes strength, motherhood, consciousness and as uniWines state, "the ones who make a difference."
As usual, fair trade creates fair working conditions that allows disenfranchised workers in the Majority World to benefit from globalization and the world market in a way that doesn't exploit them as cheap labor. As such, Palesa works with farming communities in Daschbosch and Groot Eiland, which is in Rawsonville, Western Cape.
More than simply adhering to fair trade principles, Palesa supports local projects in farming communities including creating parks for children, providing soccer and netball equipment, as well as ensuring that children have the school materials they necessary to succeed in the long-run.
What is more, Palesa recently won a gold medal at the Michelangelo CCL Label International Wine Awards (MIWA) for the Fairtrade Palesa Sauvignon Blanc 2011, making in clear that fair trade is a win for all parties involved.
Contact Information:
uniWines Group Website
PO Box 174
Rawsonville
6845
Telephone: +27 (0) 23 349 1110/1017
Fax: +27 (0) 86 644 3065
Trend Themes
1. Fair Trade Wine - Opportunity for fair trade practices in the wine industry, ensuring fair working conditions and benefiting disenfranchised workers.
2. Wine Pouches - Disruptive innovation opportunity in the packaging industry by offering wine in pouch formats, catering to convenience and portability.
3. Local Community Support - Increasing trend of supporting local projects in farming communities, promoting social responsibility and sustainable development.
Industry Implications
1. Wine Industry - Incorporating fair trade practices and exploring alternative packaging formats can drive innovation and provide competitive advantage.
2. Packaging Industry - Developing pouch packaging solutions for wine can tap into the growing demand for convenient and eco-friendly options.
3. Social Responsibility and Community Development - Businesses can contribute to local communities by supporting projects that enhance social well-being and create positive impacts.
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