The Oxfam 'Food Games' Commercial is Dark and Impactful
Courtney Scharf — June 7, 2012 — Marketing
References: creativecriminals
This darkly disturbing Oxfam 'Food Games' ad makes a powerful statement about where resources are being directed in terms of those in power.
Using a creepy and ominous-looking dining room as a set and bizarrely realistic-looking elephant and donkey masks as costumes, this commercial is an intriguing watch regardless of a viewer's ideas around the topic. The action in the video comes down to a showdown between both animals (representing the American political parties) who have a food fight with excessive amounts of edibles. Clearly painting a picture meant to invoke disgust and disapproval, the clip is purposely evocative and contains minimal, but important voice clips.
This video is expertly edited and effectively conveys the message it aims to get across. Sure to stir up emotions and create discussion, this is a great campaign by Oxfam.
Using a creepy and ominous-looking dining room as a set and bizarrely realistic-looking elephant and donkey masks as costumes, this commercial is an intriguing watch regardless of a viewer's ideas around the topic. The action in the video comes down to a showdown between both animals (representing the American political parties) who have a food fight with excessive amounts of edibles. Clearly painting a picture meant to invoke disgust and disapproval, the clip is purposely evocative and contains minimal, but important voice clips.
This video is expertly edited and effectively conveys the message it aims to get across. Sure to stir up emotions and create discussion, this is a great campaign by Oxfam.
Trend Themes
1. Food Waste Awareness - This Oxfam commercial brings attention to the issue of food waste and highlights the need for increased awareness and action to address it.
2. Political Activism - The 'Food Games' ad signifies a trend of using creative and impactful campaigns to ignite political activism and draw attention to social justice issues.
3. Provocative Advertising - This Oxfam campaign exemplifies the trend of using dark, thought-provoking, and controversial advertisements to grab viewers' attention and make a lasting impression.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations, like Oxfam, can leverage disruptive innovation opportunities to raise awareness and drive action for social causes through powerful and engaging campaigns.
2. Food and Beverage - The 'Food Games' commercial highlights the need for innovation and sustainability in the food industry to combat food waste and promote responsible consumption.
3. Marketing and Advertising - The success of this Oxfam campaign showcases the potential for disruptive innovation in the marketing and advertising industry, encouraging brands to push boundaries and provoke meaningful conversations.
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