The Oxfam Collection Ads Promote Chickens and Goats as Gifts
Amelia Roblin — December 21, 2010 — Marketing
References: oxfam.org & adsoftheworld
These tongue-in-cheek Oxfam Collection ads make charity gift-giving an animalistic couture concept. With an accompanying video commercial featuring Minnie Driver and Scarlett Johansson, the global community aid project becomes quite an appealing idea.
I bought a couple Oxfam gifts this year, and they're an incredible Christmas present for people who have everything they need and for people who don't have enough. Humorously advertising alpacas, goats and chickens for their fashionable qualities, the Oxfam Collection Ads make donating survival essentials a satisfying practice for all.
I bought a couple Oxfam gifts this year, and they're an incredible Christmas present for people who have everything they need and for people who don't have enough. Humorously advertising alpacas, goats and chickens for their fashionable qualities, the Oxfam Collection Ads make donating survival essentials a satisfying practice for all.
Trend Themes
1. Humorous Advertisements - Humor can make traditional charity concepts more appealing and enjoyable
2. Animal Gifting - Donating live farm animals as gifts can help support impoverished communities and stimulate local economies
3. Gifts with Purpose - Charity gifts can be both unique and impactful, providing both the gift giver and recipient with a sense of purpose
Industry Implications
1. Agriculture - The agriculture industry can benefit from the sale and distribution of livestock to impoverished communities
2. E-commerce - Online marketplaces can create innovative platforms for charity-based gift-giving
3. Non-profit - The non-profit industry can use creative advertising campaigns to help incentivize charitable contributions
2.7
Score
Popularity
Activity
Freshness
