Chicken Salad Chick is Launching its Annual Giving Card Program
Elena Rahman — December 7, 2021 — Marketing
References: chickensaladchick
Chicken Salad Chick is showing holiday gratitude against this year through its annual Giving Card program. Thus far, the charitable initiative has raised over $1 million since its initial launch five years ago. The fast-casual chicken salad restaurant is bringing the program back to spread the gift of food to those in need.
Fans can purchase a $5 Giving Card at any Chicken Salad Chick location. They receive monthly rewards adding up to more than $60 of free items in return. All proceeds from the Giving Card program will be donated to local food charities and CURE, dedicated to childhood cancer research and support. The philanthropic program aims to break last year's record of selling more than 56,000 Giving Cards.
Image Credit: Chicken Salad Chick
Fans can purchase a $5 Giving Card at any Chicken Salad Chick location. They receive monthly rewards adding up to more than $60 of free items in return. All proceeds from the Giving Card program will be donated to local food charities and CURE, dedicated to childhood cancer research and support. The philanthropic program aims to break last year's record of selling more than 56,000 Giving Cards.
Image Credit: Chicken Salad Chick
Trend Themes
1. Branded Charity Programs - Businesses can create branded philanthropic initiatives that give back to their communities and increase customer engagement.
2. Rewards Programs for Charity - Businesses can offer rewards programs for customers who donate to charitable causes, encouraging them to give back and driving sales.
3. Corporate Social Responsibility - Businesses can prioritize social responsibility and philanthropy as part of their brand values, attracting socially conscious customers and enhancing their reputation.
Industry Implications
1. Fast-casual Dining - Fast-casual restaurants can attract customers and engage with their communities by launching charity initiatives like the Giving Card program.
2. Retail - Retail companies can increase customer loyalty and drive sales by partnering with charitable organizations to offer rewards programs and encourage donations.
3. Nonprofits - Nonprofit organizations can collaborate with businesses to create cause marketing programs that benefit both parties and raise awareness for social issues.
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