'Over the Moo' is Hitting the Road to Sell Its Coconut-Based Ice Cream
Laura McQuarrie — January 27, 2017 — Autos
References: overthemoo.au & timeout
'Over the Moo' is a producer of dairy-free ice cream desserts that are made from coconut milk that are suited for vegans, as well as those who are troubled by intolerances to lactose or gluten. In Sydney, Australia, Over the Moo is set to offer its frozen desserts to the public in a way that revisits a timeless way of selling ice cream—with an ice cream truck.
This vegan ice cream trick will serve sundaes and cones, offering a taste of its products that can ordinarily only be found in supermarkets. In the past, the brand may have only been able to reach consumers who specifically sought out, or stumbled upon its products at a store. Now, the coconut-based ice cream products will reach a much broader audience because those who encounter the truck will likely not turn away the chance to enjoy a refreshing summer dessert, whether or not real cream is used.
This vegan ice cream trick will serve sundaes and cones, offering a taste of its products that can ordinarily only be found in supermarkets. In the past, the brand may have only been able to reach consumers who specifically sought out, or stumbled upon its products at a store. Now, the coconut-based ice cream products will reach a much broader audience because those who encounter the truck will likely not turn away the chance to enjoy a refreshing summer dessert, whether or not real cream is used.
Trend Themes
1. Vegan Ice Cream Desserts - Expanding distribution channels for dairy-free frozen treats through mobile trucks.
2. Coconut-based Products - Increasing popularity of coconut milk as an alternative ingredient for vegan and lactose/gluten intolerant consumers.
3. Alternative Ice Cream Experiences - Reviving traditional ice cream truck concept to offer unique and inclusive frozen dessert options.
Industry Implications
1. Food Truck Industry - Opportunity to incorporate more dairy-free and vegan options into mobile food businesses.
2. Vegan Food Industry - Growing market for plant-based alternatives, including dairy-free ice cream made from coconut milk.
3. Specialty Grocery Stores - Potential to increase sales of vegan ice cream by tapping into the mainstream consumer base through non-traditional distribution channels.
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