This Outdoor Billboard is Equipped with Panels to Kill Zika Mosquitoes
Laura McQuarrie — April 20, 2016 — Marketing
References: mosquitokillerbillboard & adweek
It might seem strange that Brazilian advertising agencies NBS and Posterscope teamed up to create an outdoor billboard that mimics the essence of human sweat and breath. While these are true traits of the billboard, these human-inspired scents are used as tools for luring the Aedes Aegypti mosquito, which is known to carry the Zika virus. The combinations of these scents are so potent, it's reported that they are effective in drawing mosquitoes that are as far as 2.5 miles away.
After the potent scent has captivated the interest of an insect, the mosquito becomes trapped and dies of dehydration. As a result, the all-white billboard ad reads: "This billboard kills hundreds of Zika mosquitoes every day."
'The Mosquito Killer Billboard' was placed in targeted areas where viruses carried by mosquitoes pose a serious threat to the community.
After the potent scent has captivated the interest of an insect, the mosquito becomes trapped and dies of dehydration. As a result, the all-white billboard ad reads: "This billboard kills hundreds of Zika mosquitoes every day."
'The Mosquito Killer Billboard' was placed in targeted areas where viruses carried by mosquitoes pose a serious threat to the community.
Trend Themes
1. Mosquito-targeting Technology - Developing mosquito-targeting technology for use in pest control and disease prevention could help reduce mosquito-borne illnesses.
2. Innovative Outdoor Advertising - Combining innovative technology with outdoor advertising could create new, attention-grabbing ways to connect with consumers and address social issues.
3. Pest Control Solutions - As pests continue to be a problem, companies that offer sustainable solutions for pest control and prevention may find a growing market for their services.
Industry Implications
1. Advertising - Advertising agencies can explore new and innovative ways to use technology to reach consumers and address social issues.
2. Pest Control - Insecticide and pest control companies can develop sustainable solutions that are more effective and environmentally friendly.
3. Healthcare - Healthcare companies can partner with tech companies to develop new technologies and solutions for disease prevention and control, especially in areas with high populations of insects that spread disease.
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