Pop Acne and Wax Back Hair in This AACS Campaign
Vincent Salera — February 21, 2009 — Marketing
References: adsoftheworld
The American Academy of Cosmetic Surgery wants you to be part of their message. One ad has you bursting bubble wrap simulating acne. The other ad has you peeling off Post-It notes with hair printed on the back to simulate waxing. These interactive ads are pure genius.
The interactive ads for the American Academy of Cosmetic Surgery were created by advertising agency Impact Plus, Dubai, UAE with creative direction by Paul Fayad and Sonny Guzman. The copy was written by Leslie Mendonca.
The interactive ads for the American Academy of Cosmetic Surgery were created by advertising agency Impact Plus, Dubai, UAE with creative direction by Paul Fayad and Sonny Guzman. The copy was written by Leslie Mendonca.
Trend Themes
1. Interactive Ads - Disruptive innovation opportunity: Exploring new ways to engage audiences through interactive advertisements.
2. Cosmetic Surgery - Disruptive innovation opportunity: Developing innovative cosmetic surgery techniques and procedures.
3. Creative Advertising - Disruptive innovation opportunity: Pushing the boundaries of creativity in advertising to capture audience attention.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporating technology and interactivity into traditional advertising mediums.
2. Cosmetic Surgery - Disruptive innovation opportunity: Advancing the field of cosmetic surgery through technological advancements and personalized procedures.
3. Creative Services - Disruptive innovation opportunity: Utilizing creativity and innovation to provide unique and engaging advertising solutions for clients.
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