Oskar Blues Brewery Launched a 100-Calorie Hazy IPA Called 'One-y'
Grace Mahas — September 6, 2019 — Lifestyle
References: oskarblues & oskarblues
With more consumers aiming to lower their calorie intake, they can now enjoy Oskar Blues Brewery's 'One-y' -- a new 100-calorie hazy IPA -- guilt-free. The new IPA is the perfect fall beverage to pair with lunch and dinner dishes such as steaks, beer-battered salty foods, or spicy Indian-inspired meals.
Oskar Blues Brewery's One-y boasts a robust flavor profile that's complemented with notes of lemon zest, orange peel, and tangerine. The New England hazy IPA has a 3.8 percent alcohol by volume content and features a fruit-first hoppy aroma with hints of floral and resin.
The hazy One-y IPA is perfect for adults who are looking to moderate the number of calories in their alcohol without comprising on quality or taste. Consumers can find the beer at select retailers across the United States.
Oskar Blues Brewery's One-y boasts a robust flavor profile that's complemented with notes of lemon zest, orange peel, and tangerine. The New England hazy IPA has a 3.8 percent alcohol by volume content and features a fruit-first hoppy aroma with hints of floral and resin.
The hazy One-y IPA is perfect for adults who are looking to moderate the number of calories in their alcohol without comprising on quality or taste. Consumers can find the beer at select retailers across the United States.
Trend Themes
1. Low-calorie Alcoholic Beverages - Opportunity for breweries to develop low-calorie options with robust flavors and appealing aromas.
2. Health-conscious Alcohol Consumption - Potential for breweries to tap into the growing demand for alcoholic beverages that align with healthier lifestyles.
3. Flavorful Low-abv Ipas - Chance for breweries to create low-alcohol IPAs that offer bold flavors and aromatic profiles.
Industry Implications
1. Craft Brewing - Craft breweries can explore the creation of low-calorie IPAs to cater to health-conscious consumers without compromising on taste.
2. Alcoholic Beverage Manufacturing - Opportunity for alcoholic beverage manufacturers to develop more options for those seeking lower-calorie alternatives in their drinks.
3. Retail and Distribution - Retailers can stock up on low-calorie IPAs to meet the increasing demand for healthier alcohol options among consumers.
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