The Osheaga 2019 Homecoming Video Celebrates its Original Venue
Jana Pijak — December 11, 2019 — Marketing
The Osheaga 2019 Homecoming video celebrates the music festival's recent return to its original concert venue -- Parc Jean-Drapeau in Montreal, Canada.
While the venue has been a favorite among fans and organizers for years and since the festival's inception in 2006, Osheaga organizers explored different stage experiences and a different island venue for the past two years. Celebrating its homecoming to Parc Jean-Drapeau, this ad highlights epic concert footage, food-based experiences, stage performance clips and more. Additionally, images of Montreal's skyline are present, further embracing the homecoming theme and the music festival's urban feel.
The Osheaga 2019 Homecoming video targets Millennial concert-goers and embodies authenticity with a blend of candid and cinematic footage that draws viewers in.
While the venue has been a favorite among fans and organizers for years and since the festival's inception in 2006, Osheaga organizers explored different stage experiences and a different island venue for the past two years. Celebrating its homecoming to Parc Jean-Drapeau, this ad highlights epic concert footage, food-based experiences, stage performance clips and more. Additionally, images of Montreal's skyline are present, further embracing the homecoming theme and the music festival's urban feel.
The Osheaga 2019 Homecoming video targets Millennial concert-goers and embodies authenticity with a blend of candid and cinematic footage that draws viewers in.
Trend Themes
1. Event-based Branding - Opportunity to create immersive and authentic event experiences that resonate with target audiences.
2. Homecoming Marketing - Opportunity to leverage nostalgia and emotional connections to create powerful marketing campaigns.
3. Urban Festival Experiences - Opportunity to create unique, city-centric festival experiences that tap into the urban lifestyle trend.
Industry Implications
1. Music Festivals - Opportunity for music festivals to differentiate themselves through compelling event branding and memorable experiences.
2. Marketing and Advertising - Opportunity for marketers and advertisers to utilize homecoming themes and emotional connections to engage target audiences.
3. Event Planning and Management - Opportunity for event planners and managers to design urban festival experiences that cater to the preferences of Millennial concert-goers.
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