Commons Relies on Organic Shapes and Colors to Establish Itself
References: firmalt & behance.net
Commons is a brand that offers consumers access to authentic organic snacks. To capture attention on the shelf, the food brand turns to Monterrey-based Firmalt Agency who utilizes colors and shape in strategic ways.
When developing the brand identity, the creative firm opted in for something that will effortlessly communicate naturality. As a result, the overall aesthetic of Commons nods to nature. Firmalt Agency specifies that every aspect of its client's personality is meant to "celebrate everything naturally delicious." The packaging of the organic snacks is made out of brown paper and the bag is accented through organic shapes that are there to symbolize the natural environment. Each product is labeled and its merits are signaled in a bullet point way — from vegan and gluten-free to fair trade and no artificial sugar added.
When developing the brand identity, the creative firm opted in for something that will effortlessly communicate naturality. As a result, the overall aesthetic of Commons nods to nature. Firmalt Agency specifies that every aspect of its client's personality is meant to "celebrate everything naturally delicious." The packaging of the organic snacks is made out of brown paper and the bag is accented through organic shapes that are there to symbolize the natural environment. Each product is labeled and its merits are signaled in a bullet point way — from vegan and gluten-free to fair trade and no artificial sugar added.
Trend Themes
1. Authentic Organic Branding - Opportunity for brands to establish themselves through authentic and natural branding, highlighting the merits of their organic products.
2. Nature-inspired Packaging - Companies can use nature-inspired packaging designs and organic shapes to communicate naturality and healthfulness of their products.
3. Product Transparency - Increasing transparency about product merits (such as vegan, gluten-free, fair trade, and no artificial sugar added) can help build consumer trust and loyalty.
Industry Implications
1. Organic Food Industry - Organic food companies can differentiate themselves by emphasizing their authentic and natural branding through nature-inspired packaging and transparent product marketing.
2. Health Food and Snack Industry - Health food and snack companies can attract customers by incorporating natural and organic ingredients into their products and using transparent marketing to communicate their health benefits.
3. Sustainable Packaging Industry - Sustainable packaging companies can leverage the trend towards nature-inspired and eco-friendly packaging by offering innovative packaging designs that promote the natural environment and sustainability of products.
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