'Shokolate Queen' is an Organic Chocolate Milk Concept
Laura McQuarrie — May 17, 2017 — Lifestyle
References: btubelo & thedieline
'Shokolate Queen' is the name of an organic chocolate milk brand concept from Brazilian designer and illustrator Barbara Tubelo that specifically targets consumers who love chocolate, but are also looking for healthy, organic beverage choices.
Each of the four bottles in the fictive brand are color-coded with details and caps to match imaginative flavors like 'coffee&cocoa,' 'hazelnuts&cocoa,' as well as '75%cocoa.'
The packaging of these bottles reminds of freshly pressed juices, which helps consumers to see these kinds of alternative chocolate milk beverages as healthy options, and appreciate their rich chocolate colors. The design is topped off with a hand-drawn lettering and an illustrated logo that convey the brand's fun, feminine spirit and sense of whimsy.
Each of the four bottles in the fictive brand are color-coded with details and caps to match imaginative flavors like 'coffee&cocoa,' 'hazelnuts&cocoa,' as well as '75%cocoa.'
The packaging of these bottles reminds of freshly pressed juices, which helps consumers to see these kinds of alternative chocolate milk beverages as healthy options, and appreciate their rich chocolate colors. The design is topped off with a hand-drawn lettering and an illustrated logo that convey the brand's fun, feminine spirit and sense of whimsy.
Trend Themes
1. Organic Chocolate Milk - Disruptive innovation opportunity: Create organic chocolate milk products that cater to health-conscious consumers looking for indulgence without sacrificing their desire for organic, natural options.
2. Alternative Chocolate Milk - Disruptive innovation opportunity: Develop alternative chocolate milk flavors and packaging styles to attract consumers who want unique and imaginative beverage choices beyond traditional options.
3. Juice-inspired Packaging - Disruptive innovation opportunity: Design chocolate milk packaging that resembles freshly pressed juices to shift consumer perception and encourage them to view these beverages as healthy alternatives to traditional chocolate milk.
Industry Implications
1. Dairy Industry - Disruptive innovation opportunity: Explore new manufacturing processes, flavors, and packaging styles to meet the growing demand for organic and alternative chocolate milk products within the dairy industry.
2. Beverage Packaging Industry - Disruptive innovation opportunity: Develop innovative and creative packaging solutions that mimic the look and feel of freshly pressed juice bottles to appeal to health-conscious consumers seeking visually appealing and unique beverage options.
3. Organic Food Industry - Disruptive innovation opportunity: Expand offerings in the organic food market by introducing organic chocolate milk products that cater to consumer cravings for indulgence while maintaining their commitment to organic, natural ingredients.
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