MARKET and Havaianas Join Forces on a New Range of Footwear
MARKET and Havaianas join forces on an exclusive collection to deliver the inaugural thermo-reactive flip-flop sandals. The new capsule stays true to both the Los Angeles streetwear imprint and the aesthetics of the Brazillian flip-flop brand. It takes the Top and Tradi Zori models by Havaianas and infuses them with elements that are true to MARKET.
Both of the shoes are designed with thermo-reactive surfaces, which allows them to change colors when it is exposed to heat. It has a black design and once the heat hits the shoe, it turns to red with co-branding details seen at the footbeds. On the edge of the shoe, the duo prints Caution: Hot Sandal” as a playful touch.
Image Credit: MARKET
Both of the shoes are designed with thermo-reactive surfaces, which allows them to change colors when it is exposed to heat. It has a black design and once the heat hits the shoe, it turns to red with co-branding details seen at the footbeds. On the edge of the shoe, the duo prints Caution: Hot Sandal” as a playful touch.
Image Credit: MARKET
Trend Themes
1. Thermo-reactive Footwear - Opportunity to explore color-changing, thermo-reactive materials to create innovative footwear products.
2. Brand Collaborations - Opportunity to collaborate with other brands to create exclusive and unique product offerings.
3. Playful Branding - Opportunity to incorporate playful branding elements as a way to add personality to products.
Industry Implications
1. Footwear - Innovation opportunities in using new materials and collaborations with other brands to create distinctive and high-demand footwear products.
2. Fashion - New opportunities in blending different fashion styles and brands to create unique products that appeal to consumers.
3. Marketing and Advertising - Opportunities in incorporating playful and innovative branding elements to stand out in the market and appeal to consumers.
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