Crocs and Bath & Body Works Join Forces on Footwear
References: go.skimresources & designtaxi
Crocs and Bath & Body Works are the latest two forces to work together as the two create captivating footwear styles that are adorned in the iconic gingham print true to Bath & Body Works' brand language. The capsule takes on the Classic Clogs and Cozzzy Sandals as the canvas, detailing it with the classic blue and white checkered print.
Additionally, the Jibbitz charms that come with the range are scented. These accessories are meant to be connected to the holes in the Crocs and they come in four different scents. All of the scents are inspired by Bath & Body Works' popular fragrances and are reflected in the design and scent. Four other charms that come with the capsule are metallic and unscented.
Image Credit: Bath & Body Works, Crocs
Additionally, the Jibbitz charms that come with the range are scented. These accessories are meant to be connected to the holes in the Crocs and they come in four different scents. All of the scents are inspired by Bath & Body Works' popular fragrances and are reflected in the design and scent. Four other charms that come with the capsule are metallic and unscented.
Image Credit: Bath & Body Works, Crocs
Trend Themes
1. Scented-footwear Accessories - Footwear with integrated scented charms offers a unique multi-sensory experience that blends fashion and fragrance.
2. Co-branded Fashion Collaborations - Partnerships between distinct brands like Crocs and Bath & Body Works result in innovative and exclusive fashion items.
3. Print-focused Capsule Collections - Collections centered around thematic prints, such as gingham, provide a focused yet diverse product offering.
Industry Implications
1. Fashion and Apparel - The sector continues to evolve with collaborative efforts, combining iconic brand elements to create unique products.
2. Personal Care and Fragrances - Integration of fragrance elements into non-traditional items opens new avenues for consumer experience.
3. Footwear Manufacturing - Innovations in footwear design and customization, like scented and printed elements, set new industry standards.
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