Baskin-Robbins Has Debuted its First Online Ordering Platform
Colin Smith — January 19, 2022 — Tech
References: order.baskinrobbins & baskinrobbins
Fans of ice cream and cakes will now be able to order Baskin-Robbins products online for the first time. The new website for the famous dessert brand allows users to order an assortment of ready-made desserts straight to their home simply by entering their address and locating a Baskin-Robbins store nearest them.
The selection of desserts currently available on the brand's online store includes pre-packed ice creams and ready-made cakes, though this selection will expand in the future if the ordering feature is successful. These cakes are also customizable directly through the online ordering page, meaning consumers can give a heartfelt dessert gift to a loved one without needing to leave the comfort of their home.
This service is currently available at participating locations across Canada. Participating locations are viewable at the online ordering website.
Image Credit: Baskin-Robbins
The selection of desserts currently available on the brand's online store includes pre-packed ice creams and ready-made cakes, though this selection will expand in the future if the ordering feature is successful. These cakes are also customizable directly through the online ordering page, meaning consumers can give a heartfelt dessert gift to a loved one without needing to leave the comfort of their home.
This service is currently available at participating locations across Canada. Participating locations are viewable at the online ordering website.
Image Credit: Baskin-Robbins
Trend Themes
1. Online Dessert Ordering - The rise of online ordering platforms for desserts presents an opportunity for dessert shops to expand their business and cater to customers who prefer convenience and online shopping.
2. Customizable Desserts - The trend towards customizable desserts allows customers to personalize their orders and creates an opportunity to tap into the gifting market.
3. Expansion of Online Menu Items - Expanding the selection of online menu items to include more than just desserts can attract new customers and create a competitive edge for dessert shops.
Industry Implications
1. Dessert Shops - Dessert shops can benefit from creating their own online ordering platforms to cater to the growing trend of online dessert ordering.
2. Food Delivery Services - Food delivery services can partner with dessert shops to offer a wider variety of dessert options for online ordering and delivery.
3. E-commerce Platforms - E-commerce platforms can enter the dessert market by offering online ordering and delivery services for dessert shops looking to expand their reach.
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