Strongbow's Orchard Glampground is in the Heart of Downtown Toronto
This summer, Strongbow, the cider brand, will be turning a downtown Toronto rooftop into a lush forest with its Orchard Glampground promotion, letting lucky consumers get a glimpse of airy nature in the heart of a bustling metropolis. The Orchard Glampground is a glamping experience on the roof of a 10 storey building, offering up spectacular views of the city while also giving a taste of nature.
The Orchard Glampground will be open from July 7th to July 9th, though it will only welcome select attendees. To get a chance at staying a few nights on the grounds, entrants need to submit a photo or video that shows how their missing out on nature during the summer with the hashtag #orchardglampground. The lucky contest winner will then get an invite for themselves and three guests.
The Orchard Glampground will be open from July 7th to July 9th, though it will only welcome select attendees. To get a chance at staying a few nights on the grounds, entrants need to submit a photo or video that shows how their missing out on nature during the summer with the hashtag #orchardglampground. The lucky contest winner will then get an invite for themselves and three guests.
Trend Themes
1. Rooftop Glamping - The trend of creating unique and luxurious camping experiences on rooftops of urban buildings is growing and could be expanded to other cities.
2. Urban Nature Retreats - The trend of bringing nature to urban areas through innovative experiences like the Orchard Glampground could create new opportunities for outdoor recreation businesses in cities.
3. Social Media Contests - The trend of using social media contests to engage with audiences and promote brand awareness is becoming increasingly popular and can be applied to various industries.
Industry Implications
1. Alcohol - The alcohol industry can leverage unique experiences like the Orchard Glampground to promote their brands and engage with consumers in new and interesting ways.
2. Hospitality - The hospitality industry can capitalize on the trend of creating urban nature retreats to offer unique and exciting experiences to travelers and tourists.
3. Marketing and Advertising - The marketing and advertising industry can use social media contests like the #orchardglampground to create engaging and interactive campaigns for their clients.
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