Orange Maltesers Biscuits are Sweet, Malty and Creamy
Michael Hemsworth — April 22, 2021 — Marketing
References: marschocolatedrinksandtreats & foodbev
The Orange Maltesers Biscuits have been launched by Mars Chocolate Drinks and Treats (MCD&T) to provide consumers with a citrusy twist on the treats. The biscuits are reported to have a series of bobble-like portions that are each crated with a malty flavor, a burst of orange and a creamy milk chocolate finish thanks to an exterior coating. The product was created by the brand in response to the popularity of the original Maltesers Biscuits that were launched in January 2020 as well as the mint version that was unveiled in September.
General Manger at MCD&T Michelle Frost spoke on the new Orange Maltesers Biscuits saying, "With continued category growth, increasing sales of orange SKUs and the fun format of these malty biscuits, we are confident that the launch of Orange Maltesers Biscuits will add incremental sales and increase household penetration for the range."
General Manger at MCD&T Michelle Frost spoke on the new Orange Maltesers Biscuits saying, "With continued category growth, increasing sales of orange SKUs and the fun format of these malty biscuits, we are confident that the launch of Orange Maltesers Biscuits will add incremental sales and increase household penetration for the range."
Trend Themes
1. Citrus-flavored Snacks - There is an opportunity for snack companies to experiment with citrus flavorings such as orange in their products.
2. Multi-textured Treats - There is a potential for creating sweets that have unique textures, such as the bobble-like portions of Maltesers Biscuits.
3. Flavor-infused Coatings - There is a chance for using flavor-infused coatings like the creamy milk chocolate coating of Orange Maltesers Biscuits in other snack products.
Industry Implications
1. Confectionery - Confectionery companies can innovate by experimenting with new flavors, textures, and coatings in their products.
2. Consumer Packaged Goods - There is space for consumer packaged goods companies to create delightful treats that incorporate unique flavor and texture profiles.
3. Food and Beverage - The food and beverage industry has the potential to develop new and exciting snack products like Orange Maltesers Biscuits with the right combination of flavors, textures, and coatings.
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