Galaxy Smooth Orange is Zesty and Flavorful
Michael Hemsworth — March 19, 2021 — Marketing
References: mars & talkingretail
The Galaxy Smooth Orange chocolate bar is being rolled out this week in the UK to offer consumers a citrusy flavor experience that is perfect for spring and summertime consumption. The product features a zesty flavor infused in the rich, creamy chocolate that helps to balance it out with a smoothness that is perfect for enjoyment as a small treat or dessert. The bar is launching this week in large and single bar serving sizes, which are priced at £1.39 and 66p each, respectively.
The Galaxy Smooth Orange chocolate bar comes as one of a growing number of premium infused chocolate products being launched to offer consumers a way to enjoy new flavors in a familiar way.
The Galaxy Smooth Orange chocolate bar comes as one of a growing number of premium infused chocolate products being launched to offer consumers a way to enjoy new flavors in a familiar way.
Trend Themes
1. Premium Infused Chocolate - The trend of introducing premium infused chocolate products is growing, creating opportunities for companies to innovate in the chocolate industry by bringing new exciting flavors to customers.
2. Citrus-flavored Chocolate - Citrus-flavored chocolate is a trend that is gaining popularity and creating opportunities in the chocolate industry to offer unique flavor combinations.
3. Spring/summer Themed Foods - As the launch of the Galaxy Smooth Orange chocolate bar suggests, spring/summer themed foods are a trend that companies can capitalize on by offering seasonal products that capture the taste of the season.
Industry Implications
1. Chocolate Industry - The chocolate industry can leverage the trend of offering premium infused and citrus flavored chocolates to differentiate themselves and compete in the industry.
2. Food and Beverage Industry - The trend of spring/summer themed foods offers opportunities for companies in the food and beverage industry to introduce seasonal products and expand their offerings.
3. Confectionery Industry - The confectionery industry can innovate by introducing the trend of premium infused and citrus flavored chocolates in their products.
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