TakaraTomy's Optimus Prime Toy Turns into a Playstation
Laura McQuarrie — July 29, 2014 — Life-Stages
References: nlab.itmedia.co.jp & en.rocketnews24
In celebration of it being the 30th anniversary of Transformers and the 20th anniversary of Playstation, next year Japanese toy manufacturer TakaraTomy Arts will be releasing a special edition Optimus Prime toy that transforms into a Playstation.
On the outside, the boxy gaming console will be uniform and gray, then it will be able to transform into the tall Autobot Optimus Prime, showing off his iconic red and blue-colored robot suit. In addition to this, the Japanese toymaker also has plans to introduce a Sega Mega Drive/Genesis console toy that turns into a villainous Megatron bot—which makes total sense, considering that the consoles and robots are rivals who are always at ends with one another, although one is more modern than the other.
On the outside, the boxy gaming console will be uniform and gray, then it will be able to transform into the tall Autobot Optimus Prime, showing off his iconic red and blue-colored robot suit. In addition to this, the Japanese toymaker also has plans to introduce a Sega Mega Drive/Genesis console toy that turns into a villainous Megatron bot—which makes total sense, considering that the consoles and robots are rivals who are always at ends with one another, although one is more modern than the other.
Trend Themes
1. Interactive Toy Consoles - Opportunities exist for creating more interactive toys that bridge the gap between traditional toys and gaming consoles.
2. Transforming Gaming Consoles - There is potential to disrupt the gaming console market by introducing innovative transforming features.
3. Nostalgic Gaming Toys - Creating toys that combine modern gameplay with nostalgic elements can appeal to a wide range of consumers.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore the development of transforming toys that integrate gaming console features.
2. Video Game Consoles - Video game console manufacturers can consider incorporating transforming capabilities to differentiate their products.
3. Collectibles and Memorabilia - The collectibles industry can benefit from producing limited edition toys that combine iconic gaming consoles with beloved characters.
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