Opinel Knives Makes Facebook Into a Cutting Board
Harris Jay Rosenberg Alterman — February 1, 2012 — Social Media
References: opiknife & adsoftheworld
Opinel Knives has turned Facebook into a cooking station for fresh vegetables with its "chopped profile pictures."
By uploading pictures in a clever fashion, Opinel Knives has arranged it so the top display appears to be a cut-up vegetable. This crackerjack idea shows off just how sharp the company's knives really are. Apparently, they're so sharp that they have the ability to cut straight through social media.
Opinel Knives has managed to add a bit of freshness to their social media marketing. One could say that the marketing people over at Opinel are a "sharp" bunch. Its team of excellent people are always on the "cutting" edge and their sliced and diced profile pictures are only the beginning.
By uploading pictures in a clever fashion, Opinel Knives has arranged it so the top display appears to be a cut-up vegetable. This crackerjack idea shows off just how sharp the company's knives really are. Apparently, they're so sharp that they have the ability to cut straight through social media.
Opinel Knives has managed to add a bit of freshness to their social media marketing. One could say that the marketing people over at Opinel are a "sharp" bunch. Its team of excellent people are always on the "cutting" edge and their sliced and diced profile pictures are only the beginning.
Trend Themes
1. Social Media Image Manipulation - Disruptive innovation opportunity for image editing software that can create clever and engaging picture arrangements on social media.
2. Innovative Social Media Marketing - Disruptive innovation opportunity for advertising agencies and marketing teams to create unique and attention-grabbing social media campaigns.
3. Social Media Engagement Tactics - Disruptive innovation opportunity for social media management platforms to introduce features that encourage users to interact and engage with brands through creative image and content display.
Industry Implications
1. Advertising - Opportunity for advertising agencies to incorporate unique and creative social media tactics like Opinel Knives to enhance brand image and increase engagement.
2. Image Editing Software - Opportunity for image editing software companies to create new features or tools that can enable users to manipulate images into creative arrangements like Opinel Knives.
3. Social Media Management - Opportunity for social media management platforms to introduce new features and tools that can improve user engagement through creative image display and manipulation, like Opinel Knives.
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