'RetailMeNot' Humorously Depicts Unpurchased Online Shopping Carts
Riley von Niessen — August 12, 2016 — Marketing
References: retailmenot & adweek
'RetailMeNot,' a web-based discount store, got help from advertising agency 'Y&R New York' in creating two short commercials that show consumers what it imagines online shopping carts that were left behind to look like.
The first begins with somber music playing as randomly placed carts are focused in on -- appearing in parking lots, sidewalks, beaches, forests and containing everything from a washing machine to a delivery boy. At the end, it pans to man who's shopping through RetailMeNot's mobile app, which notes that his online shopping cart is full of products he'd like. Following this are the words "Never abandon a cart again" and "Deals, Coupons and more are everywhere you shop."
The other commercial shows a woman window-shopping for a purse. She falls in love with one upon sight, only to see a hefty price that deters her. She goes on the company's app as well, where she finds the same purse for a lower price.
The first begins with somber music playing as randomly placed carts are focused in on -- appearing in parking lots, sidewalks, beaches, forests and containing everything from a washing machine to a delivery boy. At the end, it pans to man who's shopping through RetailMeNot's mobile app, which notes that his online shopping cart is full of products he'd like. Following this are the words "Never abandon a cart again" and "Deals, Coupons and more are everywhere you shop."
The other commercial shows a woman window-shopping for a purse. She falls in love with one upon sight, only to see a hefty price that deters her. She goes on the company's app as well, where she finds the same purse for a lower price.
Trend Themes
1. Online Shopping Carts - Opportunity for disruptive innovation: Develop technology that automatically suggests alternative products or discounts to prevent online shopping cart abandonment.
2. Mobile Shopping Apps - Opportunity for disruptive innovation: Create an app that provides real-time price comparisons and notifies users when the items in their online shopping cart are available at a lower price.
3. Personalized Shopping Experience - Opportunity for disruptive innovation: Develop AI algorithms that analyze user preferences and recommend products to enhance the online shopping experience.
Industry Implications
1. E-commerce - Opportunity for disruptive innovation: Implement interactive chatbots to provide personalized assistance and product recommendations, reducing online shopping cart abandonment.
2. Advertising - Opportunity for disruptive innovation: Utilize augmented reality (AR) technology to create immersive and interactive advertisements that engage consumers and encourage them to make purchases.
3. Technology - Opportunity for disruptive innovation: Develop AI-powered predictive analytics tools to analyze consumer behavior and anticipate their shopping preferences, reducing online shopping cart abandonment.
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