The 'Pledgecents' Platform Lets Schools Leverage Crowdfunding
Alexander Lam — June 10, 2013 — Social Good
References: pledgecents & springwise
Another crowdfunding platform variation called 'PledgeCents' hopes to bring school fundraisers online. Using the crowdfunding model, PledgeCents wants to help schools raise money from more than just the surrounding community. The online platform hopes to allow teachers to gain funds for school improvements from generous souls worldwide.
In addition to the additional reach, PledgeCents also wants to remove the seasonality of fund raisers. Many offline events are only feasible to hold in the spring and fall. By allowing schools to hold virtual fundraisers, money can be raised in any season.
Unlike popular crowdfunding platforms such as Indiegogo and Kickstarter, PledgeCents releases funds even if goals aren't met. As a result, schools can use a combination of online and offline fundraising events in order to meet their monetary goals.
In addition to the additional reach, PledgeCents also wants to remove the seasonality of fund raisers. Many offline events are only feasible to hold in the spring and fall. By allowing schools to hold virtual fundraisers, money can be raised in any season.
Unlike popular crowdfunding platforms such as Indiegogo and Kickstarter, PledgeCents releases funds even if goals aren't met. As a result, schools can use a combination of online and offline fundraising events in order to meet their monetary goals.
Trend Themes
1. Online School Fundraising - The trend of online school fundraising platforms like 'PledgeCents' offers disruptive innovation opportunities for schools to raise money from a global audience.
2. Year-round Fundraisers - The trend of year-round fundraisers facilitated by platforms like 'PledgeCents' presents disruptive innovation opportunities for schools to eliminate the limitations of seasonality and hold virtual fundraising campaigns at any time.
3. Flexible Fundraising Goals - The trend of crowdfunding platforms like 'PledgeCents' releasing funds even if goals aren't met provides disruptive innovation opportunities for schools to leverage both online and offline fundraising events to achieve their monetary targets.
Industry Implications
1. Education - The education industry can explore disruptive innovation opportunities by adopting online school fundraising platforms like 'PledgeCents' to raise money for school improvements from a global audience.
2. Crowdfunding - The crowdfunding industry can benefit from the disruptive innovation opportunities presented by platforms like 'PledgeCents,' which enable year-round fundraisers and flexible fundraising goals for various causes.
3. Nonprofit - The nonprofit industry can leverage the disruptive innovation opportunities provided by 'PledgeCents' and similar platforms to expand their fundraising efforts and reach a wider donor base.
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