Rebecca Minkoff & Resonance Launched One.Code for Transparency
Laura McQuarrie — November 17, 2021 — Eco
References: fashionunited.uk
Rebecca Minkoff and fashion tech company Resonance launched a new blockchain transparency tool called One.Code that leverages artificial intelligence to help shoppers learn about garments. The tool shares info that goes above and beyond purchasing details, such as on carbon emissions, fabric and water usage, the origins of the garment and more. Leveraging Resonance’s sustainable production model, One.Code also highlights the energy and resources saved.
With this blockchain-based tool, shoppers are better able to access information in a transparent way, and make informed purchasing decisions.
For months, One.Code has been beta testing Rebecca Minkoff’s Gigi Top and now, 25 brands are set to be introduced to the tool, including Pyer Moss, Jcrt and The Kit.
With this blockchain-based tool, shoppers are better able to access information in a transparent way, and make informed purchasing decisions.
For months, One.Code has been beta testing Rebecca Minkoff’s Gigi Top and now, 25 brands are set to be introduced to the tool, including Pyer Moss, Jcrt and The Kit.
Trend Themes
1. Blockchain Transparency Tools - Blockchain-powered tools for transparency in fashion enable customers to make informed buying decisions, creating opportunities for AI and sustainable production models.
2. AI-powered Garment Information - Fashion brands are leveraging AI to share garment information beyond purchasing details, creating disruptive innovation opportunities in sustainable production and supply chain transparency.
3. Sustainable Production Models - Promoting sustainable production models through artificial intelligence and blockchain-powered transparency tools can improve brand reputation, create efficiencies and reduce environmental impact.
Industry Implications
1. Fashion - Blockchain-based transparency tools and AI-powered garment information provide opportunities for sustainable fashion production and socially responsible purchasing decisions.
2. Supply Chain Management - Promoting sustainable production models through blockchain and AI can disrupt traditional supply chain management practices, incentivizing brands to be more transparent and efficient.
3. Artificial Intelligence - AI-powered garment information resources and blockchain tools enhance transparency and create opportunities for innovation in multiple industries, including fashion and supply chain management.
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