Clarins T.R.U.S.T. Brings Transparency to Cosmetics & Skincare
Laura McQuarrie — May 2, 2023 — Eco
References: clarins & ellecanada
Clarins T.R.U.S.T. (traceability, responsibility, uniqueness, security, transparency) is a new blockchain-based platform that backs up the French brand's commitment to transparency, as well as social and environmental responsibility. With this platform, consumers can familiarize themselves with all stages of Clarins product’s manufacturing process from formula preparation to responsible ingredient sourcing.
To make the most of this platform and learn more about their products, customers can enter their product's batch number or scan the QR code on the packaging.
Consumers are becoming more educated and ingredient-conscious, and as a result, they are increasingly expecting brands to increase transparency regarding the ingredients used in their products. Consumers are taking a more proactive approach to researching the ingredients used in the products they purchase, and this increased awareness has led to a rise in demand for transparency from brands, with consumers expecting companies to be open and honest about the ingredients used in their products.
To make the most of this platform and learn more about their products, customers can enter their product's batch number or scan the QR code on the packaging.
Consumers are becoming more educated and ingredient-conscious, and as a result, they are increasingly expecting brands to increase transparency regarding the ingredients used in their products. Consumers are taking a more proactive approach to researching the ingredients used in the products they purchase, and this increased awareness has led to a rise in demand for transparency from brands, with consumers expecting companies to be open and honest about the ingredients used in their products.
Trend Themes
1. Transparent Beauty Platforms - Blockchain-based beauty platforms that provide transparency on product ingredients and sourcing.
2. Ingredient Consciousness - Growing consumer demand for transparency on ingredients used in cosmetic and skincare products.
3. Proactive Consumer Research - Increased consumer research on product ingredients and sourcing.
Industry Implications
1. Beauty & Personal Care - The beauty and personal care industry can benefit from the rise in demand for transparency on product ingredients and sourcing to maintain consumer trust and loyalty.
2. Technology - Blockchain-based platforms like Clarins T.R.U.S.T. present a disruptive innovation opportunity for technology companies to develop similar solutions for other industries.
3. Consumer Education - Consumer education programs and businesses that can help inform and educate consumers on the importance of ingredient transparency in their personal care products.
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