One Street Tweeter Prints 40 Character Messages Onto Highways
Sarah Moore — May 24, 2012 — Social Good
If venting your frustrations over Twitter provides you with some vindication that your voice is being heard, imagine how you'd feel if one of those messages was painted on the street by the One Street Tweeter?
Created by the advocacy group One, the Zamboni-esque machine prints out mini versions of tweets directed to the organization's Twitter page. Using non-toxic, water soluble paint, the machine prints 40-character-or-less phrases that are in some way connected to earning hunger and poverty issues a more important place at the G8 Summit.
While you may have something relevant to say to the leaders of that summit, but no means to get there to voice them, the Twitter initiative allows you to put your opinions out there in a very prominent way.
Created by the advocacy group One, the Zamboni-esque machine prints out mini versions of tweets directed to the organization's Twitter page. Using non-toxic, water soluble paint, the machine prints 40-character-or-less phrases that are in some way connected to earning hunger and poverty issues a more important place at the G8 Summit.
While you may have something relevant to say to the leaders of that summit, but no means to get there to voice them, the Twitter initiative allows you to put your opinions out there in a very prominent way.
Trend Themes
1. Street Tweet Activism - Advocacy groups can leverage Twitter as a tool to empower activism and increase public awareness about social issues through innovative initiatives like the One Street Tweeter.
2. Interactive Street Art - Innovative startups can combine technology and art to create interactive digital street art that engages audiences and promotes social causes.
3. Physical-digital Integration - Entrepreneurs can explore opportunities for integrating physical and digital environments to create impactful experiences that spark social change.
Industry Implications
1. Social Media - Social media platforms can continue to facilitate conversations and social movements that drive real-world impact, by partnering with innovative organizations like One.
2. Advertising and Marketing - Advertising and marketing agencies can leverage interactive street art to promote socially responsible branding campaigns and engage audiences in a meaningful way.
3. Technology - Software and hardware companies can drive disruptive innovation by exploring the possibilities of integrating physical and digital environments to create unique experiences that blend art, technology, and activism.
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