'One OK Rock' is Letting People Feel Their Newest Song on the Body
Laura McQuarrie — January 28, 2017 — Pop Culture
References: wearable-oneokrock.jp & japantrends
In order to promote its new album, 'Ambitions,' Japanese rock band 'One OK Rock' introduced the Wearable One OK Rock jacket. Rather than being just another piece of band merch, this jacket is actually loaded with technology that lets people experience the band's 'We Are' song through the body.
The jacket comes in two styles designed by media artist Yoichi Ochiai, including a leather jacket and a bomber-style jacket. The jacket is embedded with 20 small speakers, each of which emits a different frequency of sound. As a result, the listening experience is transformed, with the main vocals emitted from the chest region and the chorus bringing the entire jacket to life.
In order to stand out, artists are pairing their new albums and songs with creations that the media and consumers can't ignore. Other examples of this include interactive CD covers and augmented reality music videos.
The jacket comes in two styles designed by media artist Yoichi Ochiai, including a leather jacket and a bomber-style jacket. The jacket is embedded with 20 small speakers, each of which emits a different frequency of sound. As a result, the listening experience is transformed, with the main vocals emitted from the chest region and the chorus bringing the entire jacket to life.
In order to stand out, artists are pairing their new albums and songs with creations that the media and consumers can't ignore. Other examples of this include interactive CD covers and augmented reality music videos.
Trend Themes
1. Wearable Music Jackets - Disruptive Innovation Opportunity: Creating wearable technology that enhances the music listening experience.
2. Interactive Merchandise - Disruptive Innovation Opportunity: Designing interactive merchandise that promotes artist's music in unique and engaging ways.
3. Augmented Reality Music - Disruptive Innovation Opportunity: Incorporating augmented reality technology into music videos for an immersive and interactive experience.
Industry Implications
1. Music - Disruptive Innovation Opportunity: Incorporating wearable technology into music merchandise and experiences.
2. Fashion - Disruptive Innovation Opportunity: Collaborating with artists to create innovative fashion pieces that connect with music.
3. Technology - Disruptive Innovation Opportunity: Combining technology and music to create interactive and immersive experiences.
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