Freestyle Snacks Makes Fun, All-Natural Flavors with Bold Packaging
Laura McQuarrie — February 14, 2022 — Lifestyle
References: freestylesnacking & nosh
Freestyle Snacks sets itself apart with all-natural olive snacks that are packaged in captivating, colorful and resealable packs. Some of the vibrant options that are available include hot and spicy green olives, lemon garlic green olives and kalamata olives in extra virgin olive oil.
Freestyle Snacks newly launched to fill a gap in the market, based on research that says 82% of consumers cannot name a single brand of olives. With bold packaging and fun flavors, the Atlanta-based company is poised to become a memorable choice when it comes to snackable olives. Nikki Seaman, co-founder and CEO of Freestyle Snacks, says "For far too long, olives have been doomed to cans and jars, boasting an unappealing ‘eyeball aesthetic,’ a bland taste, and an inconvenient experience."
Freestyle Snacks newly launched to fill a gap in the market, based on research that says 82% of consumers cannot name a single brand of olives. With bold packaging and fun flavors, the Atlanta-based company is poised to become a memorable choice when it comes to snackable olives. Nikki Seaman, co-founder and CEO of Freestyle Snacks, says "For far too long, olives have been doomed to cans and jars, boasting an unappealing ‘eyeball aesthetic,’ a bland taste, and an inconvenient experience."
Trend Themes
1. All-natural Snacks - The trend towards healthier and more natural snacks opens up opportunities for companies like Freestyle Snacks to provide unique flavor options.
2. Bold Packaging - Companies can differentiate their products by using bold, colorful packaging that catches consumers' attention and creates a memorable experience, as demonstrated by Freestyle Snacks.
3. Resealable Snacks - The convenience of resealable snack packaging provides an opportunity for companies like Freestyle Snacks to target on-the-go consumers who want to enjoy small yet satisfying snacks throughout the day.
Industry Implications
1. Snack Foods - The snack industry, in general, can capitalize on the trend towards healthier snacking options and eye-catching packaging that stands out from the competition.
2. Olive Products - Companies in the olive industry can differentiate themselves by offering unique and flavorful snack options like Freestyle Snacks, which may help to increase brand recognition and market share.
3. Convenience Foods - The use of resealable packaging in the convenience food industry provides opportunities to target busy consumers who want easy-to-enjoy snacks that they can take with them wherever they go, as demonstrated by Freestyle Snacks.
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