From Iconic Actress Burgers to Patriotic Fast Food Ads
Tana Makmanee — October 3, 2014 — Pop Culture
Products that are similar in form and taste to others on the market can easily be forgotten, but these celebrity-endorsed food examples are showcasing how support from pop culture icons can easily make any food item stand out.
Using celebrities to endorse things like fast food chains and snack products help catapult ordinary food brands into a more culturally relevant domain. By referencing TV hosts and movie actresses that modern consumers, particularly millennials, can relate to, brands are able to add an air of humor and pop culture relevance to their products.
From Pistachios using Stephen Colbert in their 2014 Super Bowl ad to chocolate brands incorporating iconic movie actors in their commercials, these celebrity-endorsed food examples are shining a spotlight on how influential media icons can be, particularly in the realm of product marketing.
Using celebrities to endorse things like fast food chains and snack products help catapult ordinary food brands into a more culturally relevant domain. By referencing TV hosts and movie actresses that modern consumers, particularly millennials, can relate to, brands are able to add an air of humor and pop culture relevance to their products.
From Pistachios using Stephen Colbert in their 2014 Super Bowl ad to chocolate brands incorporating iconic movie actors in their commercials, these celebrity-endorsed food examples are shining a spotlight on how influential media icons can be, particularly in the realm of product marketing.
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