Leinenkugel's Gives Free Beer to Fans for Oktoberfes
Grace Mahas — September 17, 2021 — Marketing
References: twitter & promorules
In light of many in-person Oktoberfest celebrations being canceled once again, Leinenkugel’s is helping Wisconsinites keep the tradition alive with its limited-edition Boxtoberfest kits. These Oktoberfest-themed boxes feature access to Leinkugel's Oktoberfest, a Leinenkugel’s OktoBEERhat, Leinenkugel’s socks, Leinenkugel’s Lederhosen Koozie, Leinenkugel's Dimple Mug, Oktoberfest decorations, and a pretzel scented candle.
To enter, fans in Wisconsin can reply to the pinned tweet from @leinenkugels to share how they’re celebrating Oktoberfest this season. The contest starts on September 16, 2021, and ends on September 24, 2021.50 winners will be randomly selected to win their own Boxtoberfest kit and bring Oktoberfest celebrations alive in the comfort of their own home. Plus, one lucky fan will win a Boxtoberfest delivery via the delightful tunes of a three-man polka band.
Image Credit: Leinenkugel's
To enter, fans in Wisconsin can reply to the pinned tweet from @leinenkugels to share how they’re celebrating Oktoberfest this season. The contest starts on September 16, 2021, and ends on September 24, 2021.50 winners will be randomly selected to win their own Boxtoberfest kit and bring Oktoberfest celebrations alive in the comfort of their own home. Plus, one lucky fan will win a Boxtoberfest delivery via the delightful tunes of a three-man polka band.
Image Credit: Leinenkugel's
Trend Themes
1. At-home Oktoberfest Celebrations - The trend is for businesses to offer kits for customers to celebrate Oktoberfest at home, promoting safety while maintaining the traditional celebrations.
2. Branded Experience Giveaways - The trend is to give customers memorable branded items as part of the experience, beyond just the product itself.
3. Social Media Contests - The trend is for businesses to run contests on social media to engage with their customers and promote their brand or product.
Industry Implications
1. Alcohol and Beverage Companies - These companies can create branded kits for people to celebrate from the comfort of their homes during COVID, as well as engage with fans through social media contests.
2. Event and Party Supply Companies - These companies can offer themed kits like the Boxtoberfest kits to promote social distancing and safe celebration, as well as enhance the celebration with unique branded items.
3. Marketing and Advertising Agencies - These companies can help businesses strategize and execute creative social media contests to engage with their customers and promote their product or brand.
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