Ogilvy Dubai's Print Ads for Coca-Cola Turn People Into Tiny Bubbles
Justin Lam — March 5, 2018 — Marketing
References: adweek
Coca-Cola recently released a new line of print ads designed by Ogilvy Dubai that focus showing people as the product. The new ads are set to appear in print and outdoor ads across the Middle East and are set to further push Coca-Cola's brand potential in a region that is seeing quite a lot of change. The series of ads feature Coke cups, glasses and bottles filled with crowds of people designed to look like the product's iconic bubbles. Each ad also features Coke's global tagline, 'Taste the Feeling,' in small white print.
According to Ogilvy Dubai copywriter Aditya Hariharan, each design was done to use the brand's tagline in a way that celebrated incredible collective experiences. The media group wanted to inspire the sense of being at a concert in the ads, and to celebrate the festive nature of Coca-Cola. To create the ads, Ogilvy Dubai partnered with two photographers to provide the iconic shots of the bottle, the bell glass and the iconic cup.
According to Ogilvy Dubai copywriter Aditya Hariharan, each design was done to use the brand's tagline in a way that celebrated incredible collective experiences. The media group wanted to inspire the sense of being at a concert in the ads, and to celebrate the festive nature of Coca-Cola. To create the ads, Ogilvy Dubai partnered with two photographers to provide the iconic shots of the bottle, the bell glass and the iconic cup.
Trend Themes
1. Print Ads - Opportunity for disruptive innovation lies in utilizing interactive and immersive elements in print ads to engage consumers.
2. Branded Experiences - Creating experiential campaigns that celebrate collective experiences can be a disruptive innovation opportunity for brands.
3. Visual Storytelling - Incorporating visual storytelling techniques into print ads can enhance brand storytelling and capture audience attention.
Industry Implications
1. Advertising - The advertising industry can seize the opportunity to integrate technology and innovation into print ads.
2. Beverage - The beverage industry can explore the use of immersive print ads to create memorable brand experiences and drive product sales.
3. Photography - The photography industry can collaborate with brands to capture visually captivating images for impactful print ads.
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