This Campaign Re-Imagines M&Ms as the Official Candy of the X-Men Movie
Charlotte Joyce Kidd — October 10, 2015 — Marketing
References: comicbookmovie & finance.yahoo
M&M's adorable anthropomorphic candy characters are getting new looks as the official candy of the new X-Men: Apocalypse movie.
In an image released with the official candy partnership announcement, two of the M&Ms are garbed in full X-Men apparel. Ms. Green is dressed up as Storm with a fashionable leather cape and pixie-cut white hair. Yellow is wearing a burgundy helmet and cape as Magneto. Thanks to a hilarious and successful M&Ms advertising campaign, TV viewers everywhere are familiar with the M&Ms candy characters. Having them dress as popular movie characters in a co-branded initiative is another innovative marketing idea.
The upcoming installment in the X-Men film franchise has already created a lot of excitement, and this official candy partnership will certainly generate attention for both the Mars-owned candy brand and the X-Men: Apocalypse campaign.
In an image released with the official candy partnership announcement, two of the M&Ms are garbed in full X-Men apparel. Ms. Green is dressed up as Storm with a fashionable leather cape and pixie-cut white hair. Yellow is wearing a burgundy helmet and cape as Magneto. Thanks to a hilarious and successful M&Ms advertising campaign, TV viewers everywhere are familiar with the M&Ms candy characters. Having them dress as popular movie characters in a co-branded initiative is another innovative marketing idea.
The upcoming installment in the X-Men film franchise has already created a lot of excitement, and this official candy partnership will certainly generate attention for both the Mars-owned candy brand and the X-Men: Apocalypse campaign.
Trend Themes
1. Co-branded Initiatives - Opportunities exist for brands to collaborate on marketing campaigns that feature beloved characters from popular movies or shows.
2. Movie-inspired Merchandise - Brands can capitalize on the popularity of upcoming films by creating merchandise that features characters from the movie.
3. Fashionable Brand Collaborations - There is potential for fashion brands to collaborate with popular franchises to create fashionable clothing inspired by movie characters.
Industry Implications
1. Confectionery - Candy brands can partner with movie franchises to create co-branded initiatives and boost brand awareness.
2. Entertainment - Movie studios can collaborate with brands to create merchandise that extends the reach of their films and characters.
3. Fashion - Fashion brands can collaborate with popular movie franchises to create clothing lines featuring characters from the film.
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