The M&M's Mad Scientist Mix Has Three Fan-Favorite Flavors Collide
Laura McQuarrie — July 29, 2022 — Lifestyle
References: prnewswire
Milk chocolate, peanut butter and peanut are the three fan-favorite flavors that are mashed up in the M&M's Mad Scientist Mix created for this Halloween season. This new treat from Mars is being introduced in eight-ounce bags that will make a beloved trio easily accessible from one convenient bag. The orange, purple and green candies with a chocolatey hard shell promise to delight fans of the tried-and-true pairing in a spooky new way.
These Halloween confections are ready to eat on their own, straight out of the bag, poured into a seasonal candy dish or used as an ingredient in any Halloween recipe.
This new M&M's treat bag is launching alongside other new products from Mars brands Snickers and Twix.
These Halloween confections are ready to eat on their own, straight out of the bag, poured into a seasonal candy dish or used as an ingredient in any Halloween recipe.
This new M&M's treat bag is launching alongside other new products from Mars brands Snickers and Twix.
Trend Themes
1. Halloween-inspired Candy Mixes - Mashups of classic flavors to create new Halloween-inspired candy treats.
2. Convenient Packaging for Halloween Candy - Offering fan-favorite flavors in a single, easy-to-access bag for Halloween.
3. Seasonal Ingredients for Halloween Recipes - Creating new Halloween treats by incorporating candy flavors into recipes.
Industry Implications
1. Food and Beverage - Opportunity to innovate within the candy industry to create seasonal treats.
2. Retail - Retailers can capitalize on the Halloween season by offering convenience to customers in the form of pre-packaged candy mixes.
3. Hospitality and Entertainment - Restaurants and venues can create Halloween-themed desserts and cocktails using candy mashup ingredients.
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