Stabilo's Office Supply Ad Helps You Spot Judas
Laura McQuarrie — October 16, 2014 — Marketing
References: coloribus
This funny office supply ad from Stabilo provides a passage from the Bible about the traitor who turned on Jesus. The ad is set up to include an overwhelming amount of detail, almost like a hidden object picture game. The clue for the person that's meant to be located in the picture reads as follows: "And while they were eating, he said, "Truly I tell you, one of you will betray me.""
In order to make it as easy as possible to spot the betrayer Judas, who was known for wearing the color yellow, this highlighter ad for Stabilo calls him out of the detailed black and white image immediately by striking him with a swipe of a bright yellow highlighter color.
In order to make it as easy as possible to spot the betrayer Judas, who was known for wearing the color yellow, this highlighter ad for Stabilo calls him out of the detailed black and white image immediately by striking him with a swipe of a bright yellow highlighter color.
Trend Themes
1. Interactive Highlighter Ads - The success of the hidden object picture game style ads, such as the Stabilo highlighter ad, shows the potential for more interactive ad experiences.
2. Bible-inspired Advertising - Using references from popular books or other media for ads, as demonstrated by the Stabilo highlighter ad, could create memorable and engaging ad campaigns.
3. Color Branding in Advertising - Highlighting a specific color, as seen in the Stabilo highlighter ad, can enhance brand recognition and create a strong association with a particular product or company.
Industry Implications
1. Office Supplies - There is an opportunity for creative, themed ad campaigns, like Stabilo's highlighter ad, to bring excitement to a traditionally mundane industry.
2. Marketing and Advertising - The success of the Stabilo highlighter ad highlights an opportunity for ad agencies to create engaging and memorable ad campaigns that use references to popular culture.
3. Printing and Publishing - Companies that offer printing and publishing services could feature creative, eye-catching ads, similar to the Stabilo highlighter ad, to draw attention to their services.
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