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Odd Viral Records

Clean the Sky - Positive Eco Trends & Breakthroughs

Weird Sleeves That Question the Artist's Sanity

— June 3, 2009 — Pop Culture
From Pooh-Man's “Funky as I Want To Be,” to Millie Jackson's “Back To The ####,” to the unforgettable “Songs for Gay Dogs,” these record covers beg the question: Were you on drugs when you thought of this cover concept?

Check out these odd, funny and bizarre record covers above and click here for more laughs.

Implications - In an age when consumer cynicism is at an all time high, self-effacing humor definitely resonates with modern consumers in a decidedly profound way. People are constantly targeted by a never-ending barrage of pretension and marketing, so when something comes a long that has the sense of humor to poke fun at itself, it automatically stands out to those who might otherwise be too jaded to notice. Brands that keep this kind of sense of humor in mind definitely have a lot to gain and should be monitored very closely.
Trend Themes
1. Consumer Cynicism - Opportunity for brands to resonate with modern consumers by embracing self-effacing humor in their marketing strategies.
2. Pretension Backlash - Growing demand for brands that are willing to poke fun at themselves and break away from traditional, overly serious marketing approaches.
3. Humorous Differentiation - Brands that incorporate humor into their messaging have the potential to stand out and capture the attention of jaded consumers.
Industry Implications
1. Advertising - Disruptive innovation opportunity lies in developing advertising campaigns that embrace self-deprecating humor to connect with consumers on a more genuine level.
2. Marketing - Opportunity for innovative marketing strategies that break the mold of traditional, pretentious approaches and engage consumers with humor and authenticity.
3. Entertainment - Disruption potential in the entertainment industry by creating humorous and unconventional content that stands out among the saturation of serious and conventional offerings.
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