Malibu Helps Collect Almost 110 Tons of Ocean-Bound Plastic
Grace Mahas — November 26, 2021 — Eco
References: packworld
As part of its mission to be a sustainability leader in the alcohol space, Malibu -- the beloved rum brand and part of The Absolut Company -- recently announced a new eco-friendly partnership with social enterprise Plastic Bank. Together, the brands will work toward stopping ocean-bound plastic from entering the waterways and helping to improve the lives of local communities.
According to the brand, the new partnership will prevent almost 110 metrics of plastic from entering the ocean -- nearly 5 million single-use plastic bottles. The new initiative will collect plastic from across the Philippines—the world’s third-biggest contributor to ocean plastic and the place that Malibu sources most of its coconuts.
Lynne Millar, Purchasing Director at The Absolut Company, commented on the collaboration, stating: “Malibu is proud to collaborate with Plastic Bank to stop ocean plastic while improving the lives of communities within the Philippines. Our collaboration is creating environmental, social, and economic impact, with every Malibu purchase contributing to our annual commitment of stopping 100 tonnes of ocean-bound plastic from entering the ocean.”
Image Credit: Malibu
According to the brand, the new partnership will prevent almost 110 metrics of plastic from entering the ocean -- nearly 5 million single-use plastic bottles. The new initiative will collect plastic from across the Philippines—the world’s third-biggest contributor to ocean plastic and the place that Malibu sources most of its coconuts.
Lynne Millar, Purchasing Director at The Absolut Company, commented on the collaboration, stating: “Malibu is proud to collaborate with Plastic Bank to stop ocean plastic while improving the lives of communities within the Philippines. Our collaboration is creating environmental, social, and economic impact, with every Malibu purchase contributing to our annual commitment of stopping 100 tonnes of ocean-bound plastic from entering the ocean.”
Image Credit: Malibu
Trend Themes
1. Sustainability-driven Partnerships - Creating eco-friendly partnerships can help companies prevent plastic waste while improving the lives of local communities.
2. Plastic Waste Collection Programs - Sustainable brands can create impactful programs to collect plastic waste in countries that are major contributors to ocean plastic.
3. Sustainability Awareness in the Alcohol Industry - Alcohol companies can focus on sustainability initiatives to become leaders in creating environmental and social impact.
Industry Implications
1. Beverage - Beverage companies can create sustainability-driven partnerships to address plastic waste and become leaders in driving change in their industry.
2. Manufacturing - Manufacturing companies can develop innovative methods for collecting, reusing, and recycling plastic waste to decrease its impact on the environment.
3. Tourism - Tourism companies can create initiatives to decrease plastic waste in countries with high levels of tourism, which will lead to a more sustainable industry.
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