The Ocean Mist Farms Season & Steam Range Has Been Expanded
Michael Hemsworth — October 22, 2020 — Marketing
References: oceanmist & progressivegrocer
The Ocean Mist Farms Season & Steam range has been expanded by the brand to offer consumers several new varieties to enjoy that don't require extensive preparation. The new products include the Broccoli Florets, Vegetable Medley, Floret Medley, Cauliflower Florets and the Cauliflower Rice, which all come packaged in an exclusive bag that is resealable and suitable for cooking in the microwave. Each of the products come in 12 ounce packaging except for the Cauliflower Florets, which come in a 10 ounce bag.
The updated Ocean Mist Farms Season & Steam range is priced between $2.99 and $3.49 each, and are part of the increasing popularity of heat-and-eat products that are being developed with time-poor consumers in mind to help them maintain a well-balanced diet.
The updated Ocean Mist Farms Season & Steam range is priced between $2.99 and $3.49 each, and are part of the increasing popularity of heat-and-eat products that are being developed with time-poor consumers in mind to help them maintain a well-balanced diet.
Trend Themes
1. Heat-and-eat Products - The increasing popularity of heat-and-eat products presents an opportunity for innovative food packaging and convenient cooking methods.
2. Resealable Microwaveable Bags - The use of exclusive resealable microwaveable bags creates potential for disruptive packaging solutions in the frozen food industry.
3. Time-saving Meal Solutions - The development of time-saving meal solutions addresses the needs of time-poor consumers, offering opportunities for new product development in the food industry.
Industry Implications
1. Frozen Food Industry - The expanding market for microwaveable frozen veggie packs highlights opportunities for innovation and product diversification in the frozen food sector.
2. Food Packaging Industry - The demand for resealable microwaveable bags opens avenues for disruptive packaging solutions and materials in the food packaging industry.
3. Convenience Food Industry - The popularity of heat-and-eat products showcases the potential for growth and innovation in the convenience food industry.
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