Dr. Praeger’s Handheld Oaties Share Whole-Grain Oats for Breakfast
Laura McQuarrie — July 14, 2020 — Lifestyle
References: drpraegers & godairyfree.org
Enjoying whole-grain oats for breakfast usually means digging into a bowl of oatmeal, granola or a grab-and-go oat bar but Dr. Praeger’s Sensible Foods is introducing a new format with its new oat sticks. Oaties Oatmeal Dippin’ Sticks are bar-like and dunkable, making it easy to enjoy a gluten-free, soy-free and nut-free frozen breakfast. The sticks are like a cross between an oat snack bar and a frozen pancake or waffle, as they are easy to prepare from frozen and dressed up to suit one's flavor preferences.
There's the Original Oaties Oatmeal Dippin’ Sticks, which are made with simple and nourishing ingredients like qunioa, apples, maple syrup, amaranth flour, and a few others, as well as flavored varieties like Blueberry or Chocolate Chip.
Image Credit: Dr. Praeger’s Sensible Foods
There's the Original Oaties Oatmeal Dippin’ Sticks, which are made with simple and nourishing ingredients like qunioa, apples, maple syrup, amaranth flour, and a few others, as well as flavored varieties like Blueberry or Chocolate Chip.
Image Credit: Dr. Praeger’s Sensible Foods
Trend Themes
1. Dippable Oat Sticks - Opportunity for creating innovative gluten-free, soy-free, and nut-free frozen breakfast options in bar-like and dunkable formats.
2. Whole-grain Breakfast Alternatives - Opportunity to develop creative and convenient alternatives to traditional whole-grain breakfast options like oatmeal, granola, and oat bars.
3. Frozen Breakfast Innovation - Opportunity to disrupt the frozen breakfast market by introducing unique and versatile frozen breakfast options like oat sticks.
Industry Implications
1. Food Manufacturing - Opportunity for food manufacturers to explore the production of gluten-free, soy-free, and nut-free frozen breakfast options like oat sticks.
2. Convenience Food - Opportunity for the convenience food industry to expand its product offerings with innovative and convenient breakfast alternatives like oat sticks.
3. Frozen Food - Opportunity for the frozen food industry to introduce disruptive and versatile frozen breakfast options like oat sticks to cater to changing consumer preferences.
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