Well&Truly's Oat Milk Chocolate Bars Feature Fine Colombian Cocoa
Laura McQuarrie — November 26, 2021 — Lifestyle
References: wellandtruly & fabnews.live
Well&Truly is venturing into the creation of vegan and ethical chocolate with its trio of oat milk chocolate bars, which speak to fans of the non-dairy beverage who are looking to cut down on their consumption of conventional milk products. These bars, which can be found in vibrant varieties like Oat M&lk, Salted Caramel, and Caramelised Hazelnuts, are made with 100% plant-based ingredients, including high-quality Colombian cocoa.
With these bars, the brand is differentiating itself from other confectionery brands that offer vegan-friendly products. Sara Trechman, the co-founder of Well&Truly, says "Existing plant-based chocolate options to date have mainly consisted of high-quality dark chocolate with a cocoa content of 50% or more. Now, due to oat milk’s creamy consistency, plant-based consumers can indulge in a range of milk chocolates too."
With these bars, the brand is differentiating itself from other confectionery brands that offer vegan-friendly products. Sara Trechman, the co-founder of Well&Truly, says "Existing plant-based chocolate options to date have mainly consisted of high-quality dark chocolate with a cocoa content of 50% or more. Now, due to oat milk’s creamy consistency, plant-based consumers can indulge in a range of milk chocolates too."
Trend Themes
1. Plant-based Milk Chocolate - Well&Truly's oat milk chocolate bars create a new line of plant-based milk chocolate alternatives that cater to vegans and consumers looking to cut down their consumption of conventional milk products.
2. Ethical Chocolate - Well&Truly's vegan oat milk chocolate bars are an example of the growing trend towards ethical chocolate consumption, which can create opportunities for brands to differentiate themselves in the market.
3. Innovative Chocolate Flavors - Well&Truly's trio of oat milk chocolate bars, which come in vibrant varieties like oat m&lk, salted caramel, and caramelised hazelnuts, are an example of the creative and innovative flavors brands can introduce in the chocolate industry to appeal to consumers' changing tastes.
Industry Implications
1. Confectionery - Well&Truly's oat milk chocolate bars introduces a new line of plant-based milk chocolate alternatives in the confectionery industry that appeals to consumers' changing preferences and dietary restrictions.
2. Vegan Food Products - Well&Truly's oat milk chocolate bars cater to the growing demand for vegan food products, highlighting opportunities for growth in the vegan food market.
3. Specialty Foods - Well&Truly's oat milk chocolate bars offer specialty chocolate products, which can create opportunities for specialty food brands catering to consumers looking for unique and innovative flavors and ethical food products.
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