The Oakspire Bourbon Barrel Ale is Aged in Bourbon Barrels
Michael Hemsworth — December 2, 2021 — Marketing
References: newbelgium & hiconsumption
The Oakspire Bourbon Barrel Ale from New Belgium is a small-batch libation being launched by the brewery to provide drinkers with a premium option to pick up this holiday season. The beer is a collaboration product created in partnership with Four Roses who supplied the brand with bourbon-steeped charred oak barrels that have been extracted using a propriety infusion method. This is reported to give the beer a malty flavor profile along with a fruit-forward taste that is on the slightly spicy side of things.
The Oakspire Bourbon Barrel Ale features an IBU of 27, and is crafted with a mix of nugget and Sabro hops along with malts including Pale, Munich, Caramel 80, Rye and Roasted Barley.
The Oakspire Bourbon Barrel Ale features an IBU of 27, and is crafted with a mix of nugget and Sabro hops along with malts including Pale, Munich, Caramel 80, Rye and Roasted Barley.
Trend Themes
1. Premium Barrel-aged Beers - Craft breweries can explore collaborations with whiskey brands to create unique barrel-aged beers using proprietary infusion methods.
2. Small-batch Beverages - Creating limited release, small-batch beverages provides consumers with a unique and exclusive drinking experience.
3. Fruit-forward Flavor Profiles - Incorporating fruit-forward taste with a slightly spicy kick can create a more refreshing and complex flavor profile for beers.
Industry Implications
1. Craft Beer - Craft breweries can innovate by exploring unique collaborations with whiskey brands and experimenting with proprietary infusion methods to create premium, small-batch barrel-aged beers.
2. Whiskey - Whiskey brands can explore partnerships with craft breweries to create new collaborations that offer unique flavor profiles through the infusion of bourbon barrels into beer production.
3. Beverage - Small-batch, premium beverages are an opportunity to provide consumers with an exclusive drinking experience and create product differentiation in a crowded market.
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