Artilleriet Relaunches the Ecetera Chair by Jan Ekselius
Amy Duong — March 10, 2020 — Art & Design
References: artilleriet.se & hypebeast
Swedish design boutique Artilleriet relaunches the iconic Etcetera chair designed and crafted by Jan Ekselius back in the 70s. It was originally crafted during his time at the Royal College of Art in London for a workshop, capturing attention with the unique waved silhouette of the furniture.
The relaunch retains the high-quality shape of the original design with a slight shift of focus to highlight sustainability when it comes to assembly and production. The range features three pieces and will be available in vibrant colorway options along with an amber color to capture a historic visual that references the 70s. The waved shape was made with bent steel and jute fabric and now made with adjustable Pullmaflex to be more flexible.
Image Credit: Artilleriet
The relaunch retains the high-quality shape of the original design with a slight shift of focus to highlight sustainability when it comes to assembly and production. The range features three pieces and will be available in vibrant colorway options along with an amber color to capture a historic visual that references the 70s. The waved shape was made with bent steel and jute fabric and now made with adjustable Pullmaflex to be more flexible.
Image Credit: Artilleriet
Trend Themes
1. 70s-inspired Furniture - There is potential for furniture companies to create sustainable designs with unique, waved silhouettes that reference the popular 70s aesthetic.
2. Sustainable Assembly and Production - Manufacturing companies can incorporate sustainable assembly and production methods into their design process to appeal to modern consumers who are environmentally conscious.
3. Flexible Furniture Designs - There is potential for furniture companies to create more flexible designs using adjustable materials like Pullmaflex to enhance the functionality of their products.
Industry Implications
1. Furniture - The furniture industry can benefit from incorporating sustainable materials and manufacturing processes to appeal to modern consumers.
2. Manufacturing - The manufacturing industry can explore more sustainable assembly and production methods to reduce waste and appeal to environmentally conscious consumers.
3. Design - Design companies can draw inspiration from popular past aesthetics and incorporate them into modern designs with sustainable materials and production processes.
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