NYC Taxi-Top Display is the New Moving Billboard
Summer Luu — October 1, 2010 — Marketing
References: yankodesign & bluemapdesign
Bluemap Design created a genius way of advertising in the Big Apple in enhancing the NYC taxi-top display. What a great way to take advantage of the busy city's abundance of yellow cabs.
This clever idea is packed with advanced technology. Like mini billboards, they sit on top of cabs. In the same original triangular shape of the taxis' toppers, the advertising space is LED lit providing clearer and crisper glowing images. Now that's great advertising.
This clever idea is packed with advanced technology. Like mini billboards, they sit on top of cabs. In the same original triangular shape of the taxis' toppers, the advertising space is LED lit providing clearer and crisper glowing images. Now that's great advertising.
Trend Themes
1. LED Taxi-top Display - Disruptive innovation opportunity: Explore the use of LED technology in advertising to create eye-catching and vivid displays on taxi tops.
2. Mobile Advertising - Disruptive innovation opportunity: Develop new ways to effectively reach target audiences by leveraging taxi cabs as mobile billboards.
3. Technological Advertising Solutions - Disruptive innovation opportunity: Combine advanced technology and advertising to create innovative solutions for outdoor advertising campaigns.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Utilize LED taxi-top displays to revolutionize the advertising industry and capture consumers' attention in high-traffic areas.
2. Transportation - Disruptive innovation opportunity: Explore partnerships between taxi companies and advertisers to generate additional revenue streams and improve the passenger experience.
3. Technology - Disruptive innovation opportunity: Develop new technologies and platforms to facilitate the integration of LED advertising displays on various transportation vehicles.
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