This Stunt Added Some Fun to the Routines of NYC Subway Conductors
Laura McQuarrie — November 5, 2013 — Unique
References: adweek & designtaxi
This NYC subway stunt was created by Rose Sacktor and Yosef Lerner, two Miami Ad School graduates who wanted to inject some fun into the days of train conductors, since they "spend their whole day in that small booth, alone."
NYC conductors are required to point at numbered black and white strips at each station to prove that they are paying attention. Sacktor and Lerner made a fun version of this by holding up black and white signs with text on them that read things like "point here if you are dead sexy" or "point here if you have taken a selfie while driving." The simple stunt was able to get a smile or a laugh out of the conductors, give them a little interaction during their day and let people thank them for their service.
NYC conductors are required to point at numbered black and white strips at each station to prove that they are paying attention. Sacktor and Lerner made a fun version of this by holding up black and white signs with text on them that read things like "point here if you are dead sexy" or "point here if you have taken a selfie while driving." The simple stunt was able to get a smile or a laugh out of the conductors, give them a little interaction during their day and let people thank them for their service.
Trend Themes
1. Interactive Stunts - Disruptive innovation opportunity: Creating interactive stunts in public spaces to bring joy and engagement to people's daily routines.
2. Employee Engagement - Disruptive innovation opportunity: Finding creative ways to encourage employee engagement and create a positive work environment.
3. Real-time Interactions - Disruptive innovation opportunity: Using technology to facilitate real-time interactions and connections between people in public spaces.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Leveraging interactive stunts as a unique form of advertising and marketing campaigns.
2. Transportation - Disruptive innovation opportunity: incorporating interactive elements in public transportation to enhance passenger experiences.
3. Employee Wellness and Engagement - Disruptive innovation opportunity: Developing solutions that foster employee engagement and well-being through interactive initiatives.
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