Nike Celebrates the Eclectic NYC Parks in Latest Collection
References: highsnobiety
New York City is home to over 1,900 parks, recreation areas, playgrounds and more -- Nike honors these NYC Parks in its latest collection of footwear and apparel. The collaboration between the NYC parks department and Nike shine a light on communal spaces.
The first item in the capsule is the iconic Air Force 1 designs in a predominantly black base foundation before featuring details in green, orange, and blue to showcase the variety of parks in NYC. Additional details include the chain link mesh paneling, Velcro patches for decor, and reflective 3M accents. The rest of the capsule features tees, fleece sweater, jogger pants, and more -- all of these feature bright branding details that highlight the NYC Parks logo and the Swoosh.
Image Credit: Nike
The first item in the capsule is the iconic Air Force 1 designs in a predominantly black base foundation before featuring details in green, orange, and blue to showcase the variety of parks in NYC. Additional details include the chain link mesh paneling, Velcro patches for decor, and reflective 3M accents. The rest of the capsule features tees, fleece sweater, jogger pants, and more -- all of these feature bright branding details that highlight the NYC Parks logo and the Swoosh.
Image Credit: Nike
Trend Themes
1. Nike Collaborations with Local Communities - Nike's collaboration with the NYC parks department demonstrates a trend towards brands partnering with local communities to create unique and meaningful products.
2. Celebration of Urban Spaces - The NYC-themed sporty capsule collection reflects a trend towards celebrating and showcasing urban spaces and their cultural significance.
3. Bold Branding and Colorful Designs - The use of bright branding details and colorful designs in the collection indicates a trend towards bold and eye-catching aesthetics in sportswear.
Industry Implications
1. Sportswear and Apparel - The NYC-inspired sporty capsule collection offers opportunities for the sportswear and apparel industry to create localized collaborations and unique designs.
2. Athletic Footwear - The collaboration between Nike and the NYC parks department presents an opportunity for the athletic footwear industry to create sneakers that pay homage to specific locations and communities.
3. Urban Fashion - The celebration of urban spaces in the capsule collection aligns with the Urban Fashion industry, which can capitalize on the trend and create city-themed fashion pieces.
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